Ohmygosh! There's only 94 minutes of summer left!! Surely there's something summery I should be doing with that time! Instead I've been trying to get my head around what is meant by a Communications Plan. Should be pretty straightforward , right?
But ..... I work for the government. How's this for convoluted? Under "Sequencing" (I'm not even sure I know what that means):
Indicate any need to pre-position the issue with target audiences or to seek third-party views to build support before and/or after any announcement.
It goes on and on....
And I find my attention wandering alarmingly. If I were out with Zephyr and my attention wandered like that it would probably take me over a cliff.
In all fairness, this stuff is bettter written today than it used to be. Look at this, taken directly from our 40-year-old author guide:
The consistent use of the active voice wherever possible makes for better and clearer writing.
Um, wouldn't it be better to use the active voice there?
Ah, easy to criticize. And meanwhile the last minutes of summer are ticking away.
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